Dear Pedigree,
Let me start off by saying I've been a loyal customer for fifteen years. Our old dogs, Bud and Thor, ate Pedigree dog food their entire lives. My current dog, Sam, can't eat your dry dog food because it upsets his tummy, but he does eat your wet dog food and he eats several Pedigree brand treats.
I'm writing about Pedigree Dentastix, your oral care product for dogs. These chews are supposed to clean your dog's teeth and help reduce tartar buildup and prevent gum disease. They're even shaped so they clean your dog's gums while he chews them. They come in large dog sizes, which I've been getting for Sam. So no problems, right? Not quite.
I'm assuming to get the oral care benefits, a dog would have to spend a few minutes chewing the treat. I've been timing Sam. He finishes one of your large Dentastix in an average time of 47 seconds. This is about the same time it takes him to eat two medium Milkbones, given separately. Somehow I don't feel this is an adequate amount of time to address Sam's dental needs.
I see that your efficacy trial was conducted on Beagles. I'm sure that accurately reflected the mini and small/medium sizes, but I don't think the results can be applied to larger dogs. Bigger dogs have stronger jaws, so they can chew through treats much more quickly. Perhaps the Dentastix for large dogs should be made a bit more sturdy as well as larger in size. If the Dentastix themselves were a bit more durable, they'd last a little longer and be able to perform their dental duties more effectively.
Just some thoughts. Keep up the great work, Pedigree.
Your friends,
Brandy and Sam
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